Restoring The Natural Connection Between Human Intention adn Outcome

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Our Mandate

Soundpays exists to remove the delay between what people are ready to do and what systems allow them to complete.

We do not redirect moments, we resolve them.  By operating beneath experiences rather than interrupting them, Soundpays ensures that intent can execute instantly, naturally, and without friction where it occurs.

We didn’t just build a platform. We defined the standard.

Our leadership team combines deep engineering execution with enterprise SaaS experience.  We are architects, operators, and strategists entrusted with a single mandate: to make the world instantly executable.

Our Leadership Team

Peter

President

Peter is a tech-focused entrepreneur with over $500 million in successful exits and a portfolio generating $400 million in annual revenue. Backed by a world-class team, he builds and scales disruptive ventures. Soundpays is his next breakthrough, a patented platform poised to redefine engagement and unlock multibillion dollar market potential.

Doug

Chief Technology Officer

Doug Sutherland, CTO of Soundpays, is a digital strategist and product development expert. He leads the creation of ultrasonic-based mobile commerce solutions, integrating front-end, server-side, and middleware systems. A co-author of two patents, Doug bridges innovation with operational execution to deliver impactful, scalable technology.

Marie-Christine

Chief Legal Officer

Marie-Christine (MC) is a bilingual legal strategist experienced in civil and common law. She has held senior roles in Ontario and Quebec, advising on corporate/commercial law, M&A, employment, privacy, fintech, and regulatory compliance. At Soundpays, she leads legal and regulatory functions, supporting growth, risk management, and governance with sharp judgment and a strong business acumen.

Paul

Directory of Marketing and Business Developmenr

Paul Eastwood is a sales/marketing executive with extensive experience in brand and business development across the sectors of recorded music, apparel/sportswear, merchandising, sponsorship, and entertainment technologies. As Director of Marketing & Business Development, he spearheads Soundpays’ initiatives in live music, sports, and entertainment, and oversees all branding, content, and communications.

Our Advisory Board

Glenn Reitmeier

Founder, Glennreitmeiertv

Glenn Reitmeier is widely recognized as a technology visionary and a pioneer in the television industry. Glenn’s career includes NBC Universal as Senior Vice President, Technology Standards and Policy as well as the leading visionary, creator and architect of digital television at RCA/Sarnoff Laboratories. He is also recipient of the NAB’s Television Engineering Award for lifetime achievement.

Jeff Lucas

Chief Revenue Officer, Tubi

Chief Revenue Officer, Former leadership at Snap, Yahoo, Viacom, NBCU and Firework. Most recently Jeff Lucas was the CRO at Firework, the world’s largest video commerce platform, with over a thousand clients across 37 countries, accelerating revenue growth for brands, retailers, publishers and DTC clients through the use of short shoppable video and interactive livestream.

Joe Choti

Cto & Svp, Mlb Advanced Media

Joe Choti is the Chief Technology Officer and Senior VP at Major League Baseball Advanced Media Joe is also President and Chief Executive Officer at Tickets.com. With more than 20 years of sporting industry experience, Joe has a strong history of providing both strategic direction and executive leadership at both companies.

Steve Katelman

Chief Partnership Officer, Everywhere!

Jeff Morander joined the Association of Luxury Suite Directors (ALSD) as CEO in May 2022. With over 35 years of senior management experience in the sports industry, Jeff has also worked for the Phoenix/Arizona Coyotes, the Sacramento Kings, the Atlanta Hawks, the Chicago Bears, the Houston Rockets, the Tampa Bay Lightning, and the Ottawa Senators.

Jeff Morander

Ceo, Alsd

Jeff Morander joined the Association of Luxury Suite Directors (ALSD) as CEO in May 2022. With over 35 years of senior management experience in the sports industry, Jeff has also worked for the Phoenix/Arizona Coyotes, the Sacramento Kings, the Atlanta Hawks, the Chicago Bears, the Houston Rockets, the Tampa Bay Lightning, and the Ottawa Senators.

DK Metcalf

Wide Receiver, Pittsburgh Steelers

DK Metcalf’s rise to football greatness began at an early age, fully coming into frame during his time at the University of Mississippi (Ole Miss). Showing flashes of stardom, DK was drafted in the second round by the Seattle Seahawks in 2019, and in 2025, was traded to the Pittsburgh Steelers.

Scottie Barnes

Forward-Guard, Toronto Raptors

Scottie Barnes is a true star for the Toronto Raptors. Barnes burst onto the scene in his first year, averaging 15.3 points and 7.5 rebounds per game on the way to winning NBA Rookie of the Year. The Raptors selected Scottie with the fourth overall pick in the 2021 NBA Draft from Florida State.

Steven Ziff

Ceo, Cllct

Steven Ziff is a seasoned marketing and brand executive with over 20 years of experience spanning sports, entertainment, media, and technology. Ziff’s leadership extends across the NFL, MLB and the NHL. He has held executive roles with the Los Angeles Chargers, the Washington Commanders, the Jacksonville Jaguars, the San Diego Padres, and the Florida Panthers.

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